Lancer Worldwide

Lancer Worldwide, the new brand of Lancer Corporation, was founded more than fifty years ago with a promise never to compromise on quality. Based in San Antonio, Texas, Lancer began as a parts manufacturer for beverage dispensing machines. In 1971, Lancer began manufacturing their own equipment, including their very first mechanically-cooled beverage dispenser, and they’ve been leading the industry in innovation ever since.

They lead in innovation and are committed to delivering a beverage dispensing experience that exceeds customer expectations. It’s their commitment to creating new and improved beverage dispensing equipment that sets them apart. They know technology in their industry changes quickly, so they put research and development at the core of their business from the very beginning. In the last five decades, they’ve taken dozens of original, patented products from concept to full production, including beverage and ice dispensers, valves, carbonators, syrup pumps, draft systems, and more. In addition to developing new designs, they also remain committed to improving the quality and manufacturing efficiency of their existing products. They invest millions of dollars into this work each year because they know it makes a difference for their customers.